Keywords are the phrases or words that represent the content on the web page of business, but before going further let us talk about SEO (Search engine optimization) it is ranking high your page in SERP’s with help of multiple factors one of the key factors is the use of keywords.
Keywords: Words that determine the content and in terms of search engine these are the words or phrases that a searcher enters in search bar also known as ‘search queries’ of any search engine like Google. Then, Google does crawling on the WebPages and uses the information to give the appropriate result for specific queries.
What is the Purpose of the Keywords?
Keywords are one of the most important factor to rank a website in SERPs.
Choosing the correct keyword for website content will help in getting organic traffic and person who are interested in your product or service. Keywords perform as a free source to give your website top position on the result page and bring traffic for you.
Types of keywords
There are various types of keywords used in content to target different kinds of audiences. Determining the type of keyword will help in identifying what kind of traffic you are feeding. So let discuss about different keywords.
1. Long-Tail keywords
Long-Tail keyword consists of 4 or more then 4 words they are more specific and define better about the content. They have lower search volume then Short-Tail keywords but they have less competition. Long-tail keywords are also important because with these you can easily pinpoint the search purpose or intention. These keywords are used for targeting special pages like product pages or blog posts.
2. Related keywords or LSI keywords
Related or LSI (latent semantic keywords) that are semantic to the primary keywords which help the Google or other search engine to understand the content on the website. Your content will be shown as a result of many other primary keywords related to your content when you search for any query.
For example: If you search for a restaurant, then the related keyword could be- a restaurant near me, restaurant nearby, a restaurant in Gurugram, restaurant open today.
They have low search volume but they are less competitive.
3. Broad Match Keywords
Broad match keywords are a category of keywords which target Google ads search whenever keywords are categorized in broad match keywords your ad will appear in search box every time the query contains any part of your keyword. Google will show your ad if someone searches similar phrases misspelling synonym or other related variations.
For example: When you add a bike horn as your broad match then Google will show your ad containing the any keyword or a similar term your ad may appear for searches for bike accessories, electronics for bikes, bike mechanics.
Broad match keywords will help you to reach a wider audience.
4. Negative Keywords
They prevent your ad to pop up when a particular keyword is entered within the search box. It is also known as Negative Match. They tell Google and another search engine that the query is not relevant to there and Google will possibly not show your ad in such related or similar keywords.
For example: If the keyword is cloth sale and the sale is of kids’ cloth then the negative keywords could be winter clothing sale, clothes for men, women’s clothing the ad for these keywords will not appear in the search box.
5. Product defining keyword
As the name suggests, if defines a particular product or brand they are the term related to specific products. A person can find any product of popular brand by entering the keyword on the very first page of the results. They are used by the product site which helps them to stand out of the crowd and match the user intent.
So, these are the 5 important types of keywords: Long-tail keywords, LSI keywords, Broad match keywords, Negative keywords, and Product defining keywords they all have their different strategy and strength. After reading this content, you can find the best of it for you to boost your traffic and get a high rank in SERPs.