The greatest advantage of content marketing is that our client is the focus of everything. Content marketing is interesting for your company since the main purpose is to offer relevant and quality content for the users.
But, content marketing not only focuses on attracting that audience to your website, but we should keep in mind that there are other phases of the funnel in which the content must be a fundamental piece.
Despite what the majority of people think, which is the content generation for the blog or social networks would focus on a first phase, we must add several more phases, in which the content is the key point:
- Lead generation: a clear example would be when in our campaigns to capture leads in B2B campaigns,
- Lead nurturing: in the creation of content for customer education and generate the relationship in our Inbound Marketing Strategy.
- Customer generation: the process in which we get the visitor to become a customer through the impact of the content in the different phases of the workflow.
METHODOLOGY APPLIED TO
In the case of the methodology for a good implementation of a content strategy, is it not only important to write good texts, but these must be aimed at our buyer person, so the epicenter must be our client.
Once we have our buyer clear, the rest is much simpler, it’s time for the content to be distributed, for further analysis and see if the objectives have been achieved.
Of course, once this is done, the wheel turns again with the improvements introduced through the analysis.
FREQUENTLY ASKED QUESTIONS
Q- What is content marketing?
A- Content marketing is based on the development of content for your buyer persona at the precise moment of the customer journey. That is, the content will focus on the process in which this is found.
Q- What tools do you use?
A- Our SEO specialists use the best tools to make keyword research, some of which are Sistrix, Google Keyword Planner, Google Trends, keywordtool.io, Ahrefs … Once we have it, our partners will develop the content.
Q- How do I know that I need to do content marketing?
A- It must be done in all phases of the strategy, it is not static but cyclical.
Q- How much does this service cost?
A- It depends on your situation and the objectives that are pursued. What we can always ensure is that we are clear and transparent.