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Facebook Marketing

Facebook Marketing is one of the channels most used by advertisers to achieve conversions and recognition through social networks, also known as social media.

In Magiicians we analyze each one of the most important factors that will allow us to be relevant to the users within the campaigns of Facebook marketing. We will choose different advertising objectives and select, both the formats of the Facebook Campaigns or creativity, as the locations or placements that suit the best to our marketing goals.

Each client is different and their Facebook Marketing also has to be. We evaluate the factors that are affecting the ranking of the web site at the present time and we detect the opportunities of improvement in each case.

How do I do Facebook Marketing? There are currently two ways to do Facebook Marketing:

First of all, the first and most basic is to promote our posts from the Fan Page directly. This option is very limited because it does not allow us to set the goal of promoting our Facebook Marketing. So we leave out many other options to consider, and this will be limited to optimize interactions, likes, comments, or shares. On the other hand, the second and most recommended is through the Facebook Business Manager interface, a tool that will help us to manage the Fan pages, advertising campaigns, and others, much more efficiently.

So a good Facebook Marketing can get to position ourselves in the mind of our target audience in each of the different phases of the sales funnel. That’s why Facebook offers advertisers in their campaigns Facebook Business Manager, different objectives when creating, and thus optimize their campaigns.

Objectives we use in Magiicians to build a methodology leads us to success.

Micro-segmentation
Facebook Marketing allows a micro-segmentation to impact more optimally to our buyer person.
A/B Test
Possibility of A/B testing. To see what type of campaigns works best.
Traffic
Generate traffic focused on sales/leads. Facebook Marketing allows marking different objectives, one of them is the generation of sales/leads in the campaigns.
Micro-conversions
Generate traffic focused on micro-conversions. More specific objectives such as a cart, lead, purchase, and a long, etc.
Measurable
Thanks to Facebook Business Manager, we can measure all our campaigns in real time and analyze the final results.
Scalable
The options to expand the Facebook Campaigns are multiple, if a campaign works, it is very normal to want to scale it and increase the investment.

Q- Does Facebook conform to my business goals?

A- Yes, the campaigns of Facebook Ads can adapt to your business objectives, whether this is to get a certain volume of traffic to your store (both physical and online), as if it is to get a certain number of sales, a specific sales cost, or a return of the minimum investment. Whatever Business or sector you operate in, it is always interesting to assess the use of Facebook Business.

Q- When do I know I have to do Facebook Campaigns?

A- Once you have the objectives of your Facebook Campaigns clear, it’s time to move into action. If you don’t have them clear, we “The Magiicians” , can help you define them. If you already know them, it is time to capture these in a campaign or campaigns structure that will support you in your overall strategy.

Q- How can I control the investment of my Facebook campaigns?

A- You decide what the maximum investment for each advertising action is, although we can help you decide which investment is recommended for each specific action.

Q- How do I know my goals are being fulfilled?

A- The Facebook platform allows us to measure the results of your campaigns thanks to the implementation of a pixel on your website that follows the activity of the user from the social network until the end of their journey on your website. At The Magiicians we can help you to configure this Pixel through tag managers like Google Tag Manager.

Q- How to manage Facebook Campaigns

A- Through advertising campaigns, Facebook allows us to create advertisements with different objectives and assign Them a budget and a certain duration. With this, we can create advertising content integrated within the social network with the Look and Feel of the platform and with the advertising message oriented to the appropriate users.