SEO stands for “Search Engine Optimization” is important to improve the user friendliness of your website. You can increase your organic traffic using off-page SEO and also helps to increase its credibility. It is a way to communicate to search engines in a language that they understand and give them information about your website.
“Off-page SEO” is used to increase the ranking of your page with search engines by referring all the activities that you and others do away from your website. You are doing off-page promotion and SEO if you are writing a guest post for another blog and leave a comment. Off-page SEO is used to generate links. It is very important to Google and to raise the rank of your website/page. It doesn’t matter how useful and fresh your content might be if there are no links pointing to it. For google it is almost impossible to determine the value of page if there are no hyperlinks pointing to it.
Off-Page SEO refers to all actions which affects or impacts your website rankings outside of your website. Building backlinks is very important because search engines use back-links to increase the rank of the page/website. Many people associate off-page SEO with links building but activities that don’t results in standard link on other website are important for off-page optimization. Generating links from external websites is very commonly used strategy of Off-page SEO but there are some non-links related Off-site SEO which are very helpful to increase the site/page ranking. These include things like:
- Social Media Marketing
- Guest Blogging
- Influencer Marketing
You can do Off-page SEO by getting links from other websites, mentions of your brand or company and shares of your content. Off-page SEO happens outside the website while on-page search engine optimization within the website which include content writing, blogging and website development. If we are content marketers or smart blogger then we usually start with on-page SEO. But Off-page SEO gives review to Google what others think about your website.
Off-page SEO used to optimize internal web pages which can make a big difference in overall ranking. If you are doing Off-page SEO then you should have silo pages that connect to your category pages (posts). In this way, when you send a link to the homepage, it goes directly through your category and supporting pages, which boost your search performance. Unlike on-page SEO, off-page SEO refers to the activities you can perform outside the boundaries of your website. Off-page SEO includes:
- Article Submission
- Guest Posting
- Forum Posting
- PR Submission
- Business Listing
- Web 2.0 Submission
- Photo Submission
Article Submission-It is important to always use and advise white hat seo to increase website ranking. There are many techniques or tactics that are used for on-page and off-page SEO. Article submission refers to the off-page technique in which you write an article about your website or blog and publish it on the third party website. You can write your business related articles and add them to article submission directories. Article submission is used to increase traffic,or create back-links in minimal time. You can also attract large no. of traffic in minimal money efforts and brand awareness.
Guest Posting– It is also known as guest blogging. You need to write an article according to the requirements of a particular owner or blogger and in return you can get a back-link in the Author box which is usually in the bottom of the articles. Bloggers usually want to publish high quality content on their blogs to attract huge amount of users or traffic.
Forum Posting– It is one of the best and effective ways to create back-links to the website and attract large number of traffic. It is an online discussion form where people can ask their queries in the form of messages. In Forum posting we need to answer the questions asked by the blogger or owner. In Forum posting you just need to pick the relevant forum in your niche.
PR Submission– It stands for “Press Release” submission. It is an off-page seo technique that is used to increase your articles/posts, products and services popularity on the web to increase the performance of your website. It is the news provided by a company or business that can be shared on various press release sites.
Business Listing– It is an platform and public profiles which can be viewed by anyone on the internet. A business listing contains Name, Address, Phone Number. Advanced details such as website, working hours are contain by certain business listings. Important task of any business in any SEO strategy is to claim and verify your business on “Google My Business” listings. If you submit your business on Google business free listing then local and foreign people can easily contact you and find you through internet.
Web 2.0 Submission– Web 2.0 is a follow-up of the transition from web 1.0 which represents the first generation of web. It is a way or technique to share your content via hub pages, squidoo and by allowing the creation of blogs sites. Web 2.0 major features are social networking websites, self publishing platforms, tagging, like buttons and social bookmarking. Web 2.0 provide free classification of information, rich user experience. Major features are user participation like online commenting, software as a service and mass partition.
Photo Submission– It simply refers to the uploading images related to your websites or business on different photo submission websites. To increase traffic on your site it is important that you select images that are related to your niche. You need to avoid using copyrighted images which can get you in trouble.
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