11 Easy ways to optimize your website for SEO
SEO can boost your site’s traffic with different on-page and off-page (link building) techniques. Yes, it may take up to some months to get on top rankings, but it’s totally worth for lead generation and brand reputation. Here are 11 ways for Site Optimization required for SEO.
Following Steps will Set you up for SEO Success
1. Title Tag Optimization
Make your content’s title more catchy and attractive that can generate leads. Up to 32% of your visitors can be turned into regular customers with title optimization; means more reach. Add some words like “Buy”, “Get Discount”, and some other things with keyword optimization. Meta tags are important as they describe the content of your page so it must be relevant. Keep the length of the Meta title in between 60 characters and 160 characters for Meta Description.
2. Keyword Research
This is the most important and tricky part of the entire Search Engine Optimization. You need to understand your keywords more like humans to bring success. Keywords are those words or phrases that are used by users to search for relevant search results. Go to Google Keyword Planner that is a free tool and search for your keywords. Choose the ones that have low competition and high CPC. Keyword Research and Optimization is one of the most natural ways to generate traffic.
3. Understanding Competitors
Do your research part only for organic-ranking competitor sites only. Check out the reason for their ranking. How are they engaging their customers and monetization part? This is one of the most important factors to be checked for Competitor analysis. Study their reviews to have reliable information.
By 2016, people become more tech-savvy than ever and it took mobile web usage over desktop. Most of the people are browsing websites on their phone. Even Google has recommended responsive websites.
One of the most important factors in SEO ranking that most of the people forgot is to make it mobile-friendly. In both large and small screens, it must be visible and function properly. It just transforms the way your website is looking at other devices.
5. Load Speed
No doubt, faster web pages are more efficient and if your page is taking more than 3 seconds to load then chances are that visitors may shut it off. It affects conversion rate also means more users will be converted into customers. Higher load speed tends to have higher bounce rates and lower average time on page.
6. Updating Content Regularly
Content is the king and will always be in SEO. Update content on pages to have all the keywords with their optimization part. Create informational content with a CTA button like “Buy Now” and “Read More” text. It should be unique and consistently updated. While publishing new content on the website regularly, don’t forget about the old content that needs to be updated.
7. Link Building
Make high-quality links for your website on other relevant sites to link them to you. Content Optimization and Link Building work well together. Go for High DA sites only to increase the link equity. Search sites that are of high-value and relevant too. Guest Post and Brand Mentions would be a better option though. This entire process is also called Off-site SEO that means to optimize the website via external means.
8. Social Media
Posting your content regularly on Social Media can affect your SEO strategy for some better reasons. Build your social presence for better visibility.
9. Internal and External Linking
Adding Internal and External links can be used to highlight the value of content and gain authority. Each and every link you are applying must be related to that term. If you are linking to your sites with some external sites, make sure you are doing it with only high-quality sites and avoid keyword-stuffing.
10. Image Optimization
Unoptimized images can consume your crawl budget and prevents it from indexing. Use images that are relevant only and must be of the highest possible quality. By reducing the image size without compromising its quality, you are reducing the load time of the site that is really good.
There’s an option for adding alt text that is required for search engine bots and maximizing accessibility. Adding keywords in Alt text is highly recommended as it can help your website in ranking on Google and other Search Engines.
11. Website Optimization
This is pretty much the sum-up of all the above-mentioned points. Just check your load time and Search Engine Optimization for Website, on-page SEO and off-page SEO. Your website is obviously the main door to the online marketing, so it must be perfect in terms of everything. Speed up the pages and get quality backlinks for better visibility.